Loved by women of all ages, it is one of the few fashion brands which truly transcend age.įrom the very beginning the marketing strategy was to created makeup for makeup artists for fashion, movies and theatre. The Brand personality is cosmopolitan, innovative, irreverent, Original, which has almost created a Cult like following. Working on a simple all encompassing Brand Positioning of Makeup for All ages, all races, all sexes, its brand values project MAC Makeup as attitudinally hip, artfully irreverent, dedicated fully to the art of self-decoration and the realization of the Individual. It is one of the few brands on the market which has colours to match every skin tone and colour. MAC developed products that helped artists achieve the right look for stage lighting conditions. The company began by giving away their cosmetics to makeup artists that worked with top models and actresses. Founded by Frank Toskan of Canada in 1984, Makeup Art Cosmetics company is one of the few companies which has used innovative PR and unconventional marketing to create a niche for itself without spending millions of pounds in advertising.
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